TD Marketing &
Chill Rite 32 In New Jersey
One of Red Bank New Jersey's keystones Danny's Steak House and Red Bank's newsest Red Rock Tap + Grill both choose Chill Rite 32 to served their patrons the coldeset beer in town.
Danny's Steak house
Danny Murphy and his restaurant have been fixtures in Red Bank for nearly 5 decades. We asked him to share some incites, as a veteran of the industry, on the Chill Rite systems installed at Danny's.
How has the Chill-Rite 32 system helped your business?
It’s brought in a new customer base and improved profitability. We chose to go with the Frozen Yeti Towers and built in the Frozen Liquor Dispensing system for an eye appealing affect. Something very different in the Red Bank, NJ area. Chill-Rite 32 perfected this technology. It really works! The ice affect gets our customers fighting to sit at that side of the bar. They are totally intrigued by this. It looks so cold you are practically forced to try a draft beer or shot just for your curiosity. Our customers tell all of their friends about it and before we knew it we started seeing an even younger crowd and new people coming into the restaurant.
Word of mouth goes a long way.
Did you notice any Return on your investment (ROI)?
Absolutely, our liquor sales increased and we are getting 100% of the beer out of every keg. Our bartenders NEVER pour foam. No waste at all. We believe that the Chill-Rite 32 system paid for itself within the first year. Our suppliers fight for the real estate / advertisement to show off their brands.
What is some of the feedback you are hearing from your customers about Chill-Rite 32?
This is the coldest beer we have ever had. Best Martini in Red Bank. Can’t wait to come back. I just called my friend to come down and meet me to see this in person. These are just a few of the comments.
Would you recommend Chill-Rite 32?
This is the only engineered system I would ever recommend. I almost don’t want to share this with anyone else and keep it just for Danny’s Steak House. It’s a one of a kind system that will truly make a difference in your restaurant and bar. I highly recommend Chill-Rite 32.
Red Rock Tap + Grill Red Bank, NJ
Owner Paul Marcotte spoke to TD Marking about his experience with the Chill Rite systems over the course of the first few months after Red Rock's grand opening in Red Bank, NJ.
What lead you to Chill Rite?
Our customers! Yes, they demand the coldest draft beer(32 degrees) in town and that’s exactly what we get with our Chill-Rite 32 system.
Do you think your liquor and beer profits increased when customer see the Chill Rite unit?
Our business was 80% bottle and 20% draft until we installed our Chill-Rite 32 system. It’s nowjust the opposite. Customers love all the 16 different flavors / brands and temperature of our draft beer. Our profits increased and our disposal / recycling costs went down.
What’s the feedback from your customers?
Our customers keep talking about how cold their beer is. They tell their friends about it and they come to try it out as well. This is why we added 16 different flavors. We have a draft beer for pretty much anyone. Whatever your flavor choices are we have it and it will be the coldest draft beer you can get in Red Bank. When friends tell friends to come to Red Rock that’s what grows our business. Word of mouth is everything in a successful restaurant/bar. You want customers talking about you. Chill-Rite is making that happen for Red Rock. Customers love it.
